Thứ Tư, 13 tháng 10, 2021

Don't Wait Until You're On Your Deathbed To Tell People How You Feel Shirt

 What makes "nudges" different from laws, rules and overt manipulation is that people always have a choice they can decide to do or not do the suggested behavior. All this may sound abstract, but there are distinct ways we can harness the power of the nudge to encourage those we love to adopt healthier behaviors. We can even use it on ourselves. All sorts of persuasion tools are nudges. If I change the layout of a cafeteria to put healthy food up front, that's a nudge. When I say to you, "Oh I've reserved a vaccine for you," and then you want it and go get one, that's a nudge. I haven't changed the economic calculus of this decision in any way, but you feel like that does belong to you, and you certainly don't want someone else to get your vaccine, so you act. When you emphasize actions the majority of people are taking, that's a nudge. People are eager to follow social norms. They don't want to be left out. Once you recognize how these "nudges" work, they can become helpful tools for changing people's behavior for the better -- whether it's your spouse or your neighbors or your employees or your customers. Default settings are a fairly blunt instrument or nudge, that turns out to have a huge impact. In the case of auto-enrollment for retirement savings, a classic study shows that auto-enrolling people in a 401k plan but letting them opt out can produce nearly a 40% boost in enrollment rates. But for the most part, which nudges to use depends on the behavior you're hoping to change: Why isn't this person interested in getting a flu shot? Why isn't this person interested in recycling? Why doesn't this person want to sign up for the gym? Why won't your spouse cook dinner each of these behaviors in a positive direction works best when you match your problem and solution? For example, if someone is just forgetting to recycle, then good old-fashioned reminders work well. People generally underestimate how forgetful they are. They say, "Of course I'm not going to forget that it's important to me!" And then oops, life is busy, and they do. So as mundane as they are, reminders are highly effective in many situations, such as nudging medication adherence, boosting savings, and even encouraging vaccinations.

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