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From the start, the pair consciously created BK Yoga Club to be safe, inclusive, and nonjudgmental a place where they could show up as their authentic selves and empower others to do the same. "Really, in the foundations of our DNA, how we built BK Yoga Club was on body inclusivity," Ferguson says. "We really focus on not being physically fit, but more so being mentally fit, spiritually fit, and things that feel good in your body as opposed to how you're looking in your body." Since opening in early 2019, the studio's message and mission have attracted a clientele base that's approximately 80 percent women of color a notable contrast to the overall yoga industry in the US, which recently indicates is still majority White. In addition to racial diversity, Ferguson says BK Yoga Club has a number of queer and gender-nonconforming clients as well. It's crucial for historically underserved communities to have such spaces, Davila says, especially to help cope after such a traumatic year. "We tend to be the communities that are dealing with more health issues or dealing with food deserts or fitness deserts where we don't have access to the resources that would mitigate a lot of the stress that our communities have," he adds. Instructors should learn how to tailor modifications for a wide range of abilities, body shapes, and sizes. Davila says fitness professionals should be prepared for anybody that comes into their space, adding he underwent extra training to modify his classes for pregnant clients. BK Yoga Club's co-founders say they continually call on their network of DEI experts and specialists to support them in areas where they are still learning and growing. Through their digital platforms, BK Yoga Club's reach has expanded across the country and parts of Europe, South America, and the Pacific islands. Virtual options can be more convenient for clients who don't feel comfortable attending in-person, need more flexibility in their schedule, or live too far away. Online options may also be offered at lower price points than in-studio classes, where the cost can be a deterrent for many.

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